Strategy. Search. Story.

Helping organisations solve complex digital marketing challenges through strategy, audience insight and integrated digital experiences.

EXPLORE MY WORK

Digital marketing expertise

With experience across higher education, finance, retail, telecommunications, sport and travel, I specialise in creating digital marketing strategies that balance business objectives with customer needs, combining data, creativity and collaboration to deliver meaningful outcomes.

  • Developing audience-led digital strategies that align marketing objectives with measurable outcomes.

  • Improving discoverability through search-first content strategies, SEO best practice and AI-ready content experiences.

  • Designing intuitive content experiences that simplify complexity and help people find what they need.

  • Leading integrated digital initiatives across web, search, content and creative – from strategic planning through to delivery and optimisation.

Featured projects

  • Deakin University logo in black and white, featuring a shield with a stylized striped triangle and the words "Deakin University" beneath.

    International digital strategy

    Reimagining the digital experience for prospective international students.

  • A Topdeck product marketing brochure cover

    Product brochure redesign

    Leading the content strategy behind Topdeck's 2020/21 global product brochures

  • Modern house with outdoor seating area, lounge chairs, a swimming pool, trees, and desert landscaping.

    Member reactivation campaign

    Creating meaningful digital experiences that drive engagement and retention.

  • A field of white daisies with yellow centers, some in bloom and others closed, under warm evening sunlight.

    Community-led social strategy

    Building community and driving member recruitment during the COVID-19 pandemic.

  • A person holding a smartphone displaying a webpage about using credit cards and financial tips, with a purple toaster illustration to the right of the text.

    Member education campaign

    Turning financial education into meaningful member engagement.

EXPLORE CASE STUDIES
A smiling woman with blonde hair and blue eyes wearing a sleeveless white top and white pants, sitting on a couch with decorative pillows in a room with tall cactus plants and a rustic window in the background.

The best digital marketing doesn’t start with content.

It starts with people.

Whether I'm developing a digital strategy, improving a website or planning a campaign, I begin by understanding user behaviour, business goals and performance data. From there, I work collaboratively with stakeholders to create digital experiences that are purposeful, measurable and genuinely useful.

My approach combines:

✓ Strategy
✓ Search
✓ Storytelling
✓ Stakeholder collaboration
✓ Continuous optimisation

GET TO KNOW ME